About
Built by a collector, for collectors.
Collecta gives private collectors one place to catalog artwork, manage provenance, track value, stage placement, and share privately.
Why we exist
Collecta is the operating system for serious art collections. The goal is not another asset list. It is a trusted operating canvas where the collection record, the room context, and the partner workflow all stay connected.
Collectors kept the record in spreadsheets, folders and inboxes because nothing else held all of it at once. A photograph, a receipt, a condition note and a wall are one object in a collection and four systems everywhere else.
What we hold to
Build the living record
Every piece should carry its full story: metadata, provenance, condition, room context, and acquisition history in one place.
Keep collectors in control
AI should accelerate the work, not replace judgment. Collecta drafts, suggests, and structures; collectors decide what becomes canonical.
Turn trust into workflow
The record should be ready when it is time to share, insure, consign, appraise, or sell. That is the real leverage.
Who builds it
Benjamin J. Morros
Founder & CEO
Product-minded engineer focused on obsessive execution, collector trust, and turning messy collection ops into durable workflows.
Where to find us
We work directly with collectors and trusted partner firms to shape each deployment. Write to hello@collectapro.com, or partnerships@collectapro.com for partner work.
1350 Ave of the Americas, Floor 2 — New York, NY